![]() The user needn’t rip music from a CD and then buy software to put it onto their iPod – it was all easily downloaded from iTunes. This was a very strategic move because it was a means to get people even more sold on the Apple brand by providing an easy interface for adding music to the iPod. Upon purchase of an iPod the client had access to iTunes: Apple’s repository for music. They had also put into place all the components to make it easy to use. When Apple introduced the iPod, they did more than just introduce a product that replaced a CD player. Control the components of the customer-satisfaction value-delivery chain. Here are three unique things that Apple did that helped catapult it into its current position.ġ. ![]() But without other strategic moves on Apple’s part, those products might have gone by the wayside and Apple would still be a struggling upstart. ![]() Innovative products are, of course, one of the main reasons. ![]() There are many things that were responsible for Apple’s growth, however, upon close examination we can see several innovative steps that Apple took to get to this level. has risen to be the highest-valued company in the world higher even than the all-powerful Microsoft. Considering that it began as an upstart and struggled for years while surrounded by large and powerful computer manufacturers, the move by Apple is nothing short of amazing. ![]()
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